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Agent Provocateur has launched its colourful new campaign, marking the end of a long and very cold winter.

The playful new spring/summer campaign is a sensory revolution promoting the feeling of freedom, fun times, romance and adventure as well as dreaming and daring.

The Agent Provocateur, Essie collection in lilac
The Agent Provocateur, Essie collection in lilac

The spring/summer collection invites you to live in the moment, with all new, luxurious lingerie styles blurring the lines between romance and adventure, dreaming and daring.

The Agent Provocateur Izzy collection
The Agent Provocateur Izzy collection

Each new item lingerie item has a name, such as Mischa, Kaylie, Essie, Luxx Eunice & Venetia, Kelsie and more.

It doesn’t get more playful than the new Tutu collection below

Light coloured hues, yellows, reds and blues. Agent Provocateur’s latest campaign is a feast for the eye and will surely warm us up this summer.

We love Agent Provocateur's Sasha collection
We love Agent Provocateur’s Sasha collection

The pursuit of pleasure means it’s time to be spontaneous and AP allows you to lose the cool and in its exciting new collection.

Geri Collection
Geri Collection

Have you seen enough? Are you tempted? It’s time to give in to temptation and shop Agent Provocateur now.