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Model, muse, writer, feminist and rock star’s daughter (of Queen drummer Roger Taylor) Tigerlily Taylor is the epitome of London cool.

A fashionista with an urban edge and lover of lingerie, Tigerlily brings her unique style to Bluebella for this very special collection.

As a model, writer and artist, Tigerlily Taylor oozes creativity. Having been a long-time lingerie fan and a popular face around Bluebella, it seemed the next logical step for Tiger was to apply her artistic talents and design her very own lingerie line.

Hence why we are very excited to announce that she has done exactly that, collaborating with us to bring you her gorgeous very first capsule collection! Underwear is still the new outerwear with many of the stunning versatile pieces in the collection also doubling up as daring go-to festival looks.

Bluebella X Tigerlily Taylor
Bluebella X Tigerlily Taylor mood board

As a fan of the feminist ethos behind the brand, collaborating with Bluebella made total sense for Tiger who is a big supporter in the idea of lingerie being something you can enjoy for yourself, ‘A lot of Bluebella’s collections are shot by female photographers and the majority of their team is female. Having a female gaze shooting a lingerie campaign subverts the outdated perception that women buy lingerie to please men and transfers it back to the idea of buying it for yourself instead.

Bluebella X Tigerlily Taylor

Comfort is key for Tigerlily, who focussed heavily on creating wearable yet stylish pieces when designing her collection, ‘The thing that intrigued me about this collaboration is that I always seem to end up wearing the same comfortable pieces. Creating my own line seemed like a good chance to design a collection of sexy and cool but also comfortable pieces that any woman would want to wear daily.

And I think this is what we have done.’ She also described how incredibly at ease she felt when modelling her new pieces, ‘My collection is less about the bells and whistles and more about comfort. So while the pieces are still sexy, they are so in a cool, slightly understated way which is really easy to wear. Most of them are designed to act as outerwear as well as underwear.’

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