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Save 33% on everything at ISawItFirst with our special code

Ruby Fairs x I Saw It First

Great news girls, we got a code from I Saw It First that gives you a whopping 33% off everything (excluding sale and beauty). I Saw It First always has fantastic offers online, however, this code is even better. Just go to I Saw It First and shop your favourite items then use code: SPRING33 to receive your 33% off during...

The secret is out! Paris Hilton is boohoo’s next big collab!

paris hilton x boohoo clothing line

Set to launch globally on June 20, the collection references a number of iconic trends which Paris Hilton started back in the early 2000s. With this launch, every day is a #TBT! The collection co-designed by the entrepreneur, influencer and DJ features:- 70 pieces, including a mixture of ready-to-wear & swimwear pieces - Animal prints, slinky metallics & palm prints inspired...

Take a splash and dive into Bluebella Lingerie’s new swimsuit collection

Bluebella - Aegean Bikini

Skinny dipping? Raving on a beach in Ibiza or Portugal? Or simply sipping cocktails in the Caribbean... Let Bluebella enhance your beachwear with their first ever swimwear collection. There are six styles in their first drop which we think represent something of a game changer for the swimwear market, with styles that work just as well for evening wear as for the beach....

Winnie Harlow retaliates against the press – ‘Im not a vitiligo sufferer, I’m succeeding…

Winnie Harlow Tommy Hilfiger black bikini

Winnie Harlow sent a scathing message on Instagram to the Evening Standard and all other tabloids, magazines stating, I’m not a “Vitiligo Sufferer”. The Canadian supermodel then went on to say, I’m not a “Vitiligo model”. I am Winnie. I am a model. And I happen to have Vitiligo. Stop putting these titles on me or anyone else. I AM NOT SUFFERING! If...

Honey Birdette’s lingerie campaign goes to Hollywood. The latest and most provocative yet!

honey birdette hollywood campaign

It’s been such a crazy few weeks since Honey Birdette HQ relocated their HQ to Hollywood, however, we are so excited to finally share what Honey Birdette lingerie have been up to. While everyone else in town has been busy preparing for the Oscars over the last couple of weeks, Honey Birdette lingerie have been patiently awaiting the launch of their very...

Ashley Graham has her mum Linda Graham rocking bikini’s on the beach in latest photoshoot

ashley graham linda graham swimsuits for all

Plus size superstar model Ashley Graham has brought her mother Linda Graham into the world of modelling in their latest campaign for Swimsuitsforall. Linda Graham shows us where all of Ashley's Graham good DNA has come from as she poses with daughter in cute photos rocking bikini's and more for the camera.My mom has been my role model since childhood...

Maya Jama, Miles Heizer, and SZA redefine the rules in GAP’s new ‘Logo Remix’ campaign

Gap Logo Remix Campaign

‘Logo Remix’, Gap’s new campaign launch features Maya Jama, Miles Heizer, and SZA. To celebrate the evolution of the iconic brand, Gap has teamed up with these influential individuals who are helping to reshape culture to launch their Logo Remix collection; a reimagining of the signature Gap styles designed using logos from throughout the decades.Gap collaborated with Tabitha Denholm (who has directed music videos...

Top 10 Queens of Lingerie, earning £50,000 an Instagram post! Wow

Move over Rosie Huntington-Whiteley... here are the real queens of lingerie with South African model Candice Swanepoel hailed as the world's most influential star, earning as much as £50,000 per post on Instagram.American Alexis Ren, 21, was second with 11.7 million followers; Marks & Spencer star Rosie was the highest placed Brit on the list but only in...

Missguided’s unretouched campaign is the real deal #MakeYourMark

Missguided's latest campaign features not one, not two, but nine stunning women who have gone completely unretouched on a mission to inspire confidence. #MakeYourMark We love this because it shows off models' stretch marks, perfections, imperfections, beauty, cellulite and all with pride. We need more campaign like this and we need more women to rep until we get to the...

Have you seen Boux Avenue’s Christmas advert? It features Mollie King and she looks stunning

Mollie King strips for Boux Avenue

Current 'Strictly Come Dancing' contender and former 'The Saturdays' band member Mollie King is the face of Boux Avenue's latest lingerie Christmas advert. Mollie King looks stunning in the Boux Avenue Christmas advert where you see her rocking sumptuous lingerie looks with two other models. Watch as King appears in a red lace bra and pantie set which is available to buy...

Victoria’s Secrets 2017 Fashion Show – 60 best photos from the runway

Victorias Secrets Fashion Show 2017

Last night, Shanghai got more than an eyeful with the launch of the Victoria Secrets 2017 Fashion Show. The Victoria Secrets 2017 Fashion Show saw the likes of Adriana Lima, Candice Swanepoel, Stella Maxwell, Grace Bol, Lais Ribeiro, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Martha Hunt, Romee Strijd, Sara Sampaio, Taylor Hill, Alessandra Ambrosio and many more strut their stuff on...

Missguided discount code revealed 50% off – Your Missguided Black Friday starts now

Peace + Love white star lace body con dress, pair with embellished heels and oversized silver hoop earrings.

Missguided have revealed a brand new discount code in the run-up to Black Friday. The Missguided discount code below gives you 50% off sitewide (excluding sale items). Why are we excited? Well using the new Missguided discount code you can shop Black Friday deals before Black Friday.So whether you're looking for Pink Faux Fur coat from the Barbie x Missguided collection or...

What does Rita Ora, Megan Fox and Ginta Lapina have in common this month?

What does Rita Ora, Megan Fox and Ginta Lapina have in common this month

Rita Ora, Megan Fox and Ginta Lapina all have something in common this month, they have all featured in stunning lingerie campaigns which have been just been released. Rita Ora, who has just announced her UK tour has starred in the latest Tezenis lingerie campaign which sees Rita looking hot right now as she smoulders in sexy lingerie.Megan Fox takes no...

Honey Birdette Throw Wild Office Party As Part Of New Campaign

Honey Birdette sexy lingerie christmas party

Australian lingerie label Honey Birdette invite you to kick off the holiday season in style with their new campaign, Office Party. Photographed at Honey Birdette’s Sydney headquarters, the campaign features New York-based Australian model, Sarah Stephens and Norwegian beauty Nina Wedvich, as they party the night away amidst champagne towers, confetti cannons and the cites craziest characters.The candid, fun and...

Carli Bybel x Missguided collection out now – Our lust list of favourite items

Social sensation Carli Bybel has teamed up with Missguided to bring to you a collection that your wardrobe has been long waiting for, the all-new Carli Bybel x Missguided collection. The exclusive collaboration is suited to babes of all sizes with ‘need now’ pieces including reimagined tuxes, show-stopping furs and new for this season, a range of accessories to help complete your...

Did you know, Kendall + Kylie released their lingerie line on Topshop?

Kendall and Kylie Lingerie at topshop

Social media stars Kendall + Kylie has released their new lingerie line on Topshop, however, they Jenner sisters are being mysteriously quiet about it. Normally you would find the Jenner's promoting everything their launch like the Kylie Jenner Quay Sunglasses range. Usually, you'd see tonnes of instagram posts and tweets and snapchats... You get the picture. However, Kendall + Kylie have...

Caught in the act – Discover Agent Provocateur’s latest collection starring Strictly’s Daisy Lowe

Caught in the act - Agent Provocateur aw17 - daisy lowe nude

To reveal and conceal is the woman’s prerogative. Discover the new Autumn Winter lookbook from Agent Provocateur starring Daisy Lowe, Tali Lennox and Solveig Mørk Hansen. Photographer Amanda Charchian had the pleasure of shooting Agent Provocateur's Autumn Winter collection lookbook behind closed doors. The ultimate girl gang, they decided what you see – and what you don’t.In a campaign created entirely...

Watch the highlights from London Fashion Week September 2017

video

Watch highlights from London Fashion Week, including shows from Armani, Burberry, Christopher Kane, ERDEM, JW Anderson, Mary Katrantzou, Molly Goddard, Mother of Pearl, Ralph & Russo, Roksanda, Simone Rocha, Tommy Hilfiger, VERSUS & many more, and interviews with the designers and celebrities throughout the event. LFW 2017 Day 1 Highlightshttps://www.youtube.com/watch?v=BHYvWY-kGugWatch highlights from the shows on day 1 of London Fashion...

Londunn X Missguided season 2 by Jourdan Dunn has arrived

Londunn x Missguided

Londunn X Missguided Season 2 by Jourdan Dunn is online and ready to buy and wear right now. The Season 2 collection see's Jourdan Dunn rocking the latest collection in this stylish new campaign that is bound to get your gagging for more.Londunn fashion collection has some must-have pieces that will add a bit of pizzazz to your collection. We are dying...

Watch Topshop London Fashion Week LIVE and shop immediately after the show

It's that time again when Topshop goes LIVE at London Fashion and presents Topshop's the latest collection that you can then shop immediately after the show. Live from the heart of Soho, Topshop presents the September 2017 London Fashion Week collection at 51 Charing Cross Road. which is inspired by the dazzling streets of Soho - London's hidden creative world. A fearless,...

Agent Provocateur presents Tease and Hustle

AP Tease and Hustle - Campaign 3

Just as the summer is about to leave us, Agent Provocateur presents Tease and Hustle which is guaranteed to bring some light into your life. It's all about the AP woman who plays to win and always comes out on top. Watch the exclusive new campaign film everyone's talking about, directed by Anton Corbijn.The scene is set. The pool table sits...

Bluebella lingerie launches New Season plus discount codes

bluebella aw17 new season lingerie

Bluebella has launched its new season of beautiful, luxurious and sexy lingerie as well as a 10% off discount code for new season purchases. Inspired by the fluidity and movement of the body, the collection focusses on modern femininity and is available to buy now from www.bluebella.comBluebella Heidi Basque, new in at £48Bluebella Karolina Body, new in at £38If you need...

Ted Baker AW17 collection launches

ted baker aw17

Ted’s new AW17 collection has launched. Take a look now! Blast off for a new fashion frontier with Ted’s stellar AW17 womenswear collection, One Giant Leap. Blast off for a new fashion frontier with Ted’s stellar AW17 collection. Ted Baker and NOSA (No Ordinary Space Agency) have embarked on a fantastic voyage to bring you a new lifestyle on Sateen....

Arched Eyebrow, Aglaë Dreyer and Dressing Outside the Box – Plus size collections revealed

navabi favourite Aglae Dreyer

Bethany Rutter, the blogger behind Arched Eyebrow, plus size influencer and model Aglaë Dreyer, as well as Isabell Decker the stylist and blogger of Dressing Outside the Box, have all launched plus size collections at navabi. The influencer collections at navabi.co.uk show how each influencer has a unique style and take on fashion.Aglaë describes the collection as feminine, relaxed and a...

REISS launches new collection for AW17 and spotlights Autumn essentials

Reiss AW17 Trend Report

Reiss clothing has launched its AW17 collection with a stunning lookbook for her and for him and has also released its AW17 Autumn essentials report of trends that define this season’s styling directive.The latest trend report fashion shoot spotlights wardrobe essentials such as the pencil skirt, knitted dressing, leather jackets or sheath dresses. For accessories, the label offers up crossbody bags...

Introducing Issy from Honey Birdette – see the campaign worn by Bryana Holly and Sarah Stephens

Issy, worn by Bryana Holly and Sarah Stephens

Issy from Honey Birdette lingerie launches its latest collection worn by Bryana Holly and Sarah Stephens. Set to be one of their most coveted collection yet, Issy will be available to pre-order online from 4pm 27 July and available in all boutiques from the 3 August, so you can be the first to experience Issy.https://vimeo.com/226832241Sarah Stephens the Australian model and actress who...

The Kendall & Kylie x REVOLVE Swimwear Collab is finally here! Are you ready?

kendall kylie revolve bikini collection

Kendall & Kylie Jenner have released their latest swimwear collaboration with Revolve and the results are stunning! The new release comes shortly after big sister Khloe Kardashian released the Good Body bodysuits collection with her new brand Good American.This looks like it's going to be one hell of a HOT SUMMER! And all the heat are coming from the Kardashian...

Photos: Mercedes-Benz Fashion Weekend Ibiza at Ushuaïa

Ushuaïa Ibiza Beach Hotel hosted a new fashion show on Saturday 8 July, bringing the 2018 Cruise collections from five top names in Spanish fashion: Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual. The event was organised by IFEMA – through its Mercedes-Benz Fashion Week Madrid -, Mercedes-Benz Spain and Ushuaïa Ibiza Beach Hotel.The fashion show culminated with a...

Purple Rain by Ashley Graham – New lingerie collection has landed

Ashley Graham New Addition Elle Collection - The Purple Rain

If you want to get amazingly seductive lingerie, then look no further than the latest lingerie collection released by supermodel Ashley Graham. Ashley Graham has launched her 14th lingerie collection with Addition Elle and has named it 'Purple Rain'... and if you're a music connoisseur then you'll probably be humming Prince in your head right now. Purple rain, purple rain Purple rain, purple rain Purple rain,...

The biggest discounts from the up to 70% off Coco De Mer summer sale – Shop online now!

Luxury lingerie brand Coco De Mer has launched its summer sale event with up to 70% off selected items including their Fifty Shades Darker by Coco de Mer and the SS17 collection! Oh my, have you got your debit/credit cards at the ready? OK, let's go! Here is a list of some of the biggest, sexiest and luxurious items available right now....