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lagent by AP - AW16 campaign

L’Agent by Agent Provocateur have launched their new AW16 collection online and in store.

The L’Agent by Agent Provocateur AW16 campaign sees renegade girls, in grimy locations, stunting fabulous lingerie looks in these Glamour & Grime images.

‘That’s the girls on the block with the nasty curls
Wearing padded bras sucking beers through straws
Dropping down their drawers, where did you get yours?’ Neneh Cherry

REIA lagent by AP - AW16 campaign
REIA lagent by AP – AW16 campaign

Slipping underground to the grimiest of dive bars to let her youthful energy run riot. Peeling posters, the smell of old whiskey, sneaking backstage to cavort with the band; the L ‘Agent girl runs against the crowd and prizes friendship, diversity and self-expression above all else.

GRACE lagent by AP - AW16 campaign
GRACE lagent by AP – AW16 campaign

The ridiculously sexy images where captured by Jamie Morgan an original member of the Buffalo clan – London’s greatest iconoclasts of music, art and fashion in the early 80’s – he knows better than anyone how to capture a spirit of fearless creativity and rebellion.

LEOLA lagent by AP - AW16 campaign
LEOLA lagent by AP – AW16 campaign

The girls frolic through a degenerate demi-monde, making their own fun and breaking down boundaries as they do it. Styling up some of L’ Agent’s greatest hits in a rock n’ roll way, they pair plunging lace bodysuits with ripped up jeans and sweet filigree longline bras with scuffed leather jackets.

IDALIA lagent by AP - AW16 campaign
IDALIA lagent by AP – AW16 campaign

Eyeliner smudged and hair slick to their faces from dancing so hard, they don’t preen or worry how they look – they’re having way too much fun.

Shop now at L’Agent by AP