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Heat up winter with Agent Provocateur – Abbey Lee Kershaw stuns in new campaign

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agent provocateur aw16 campaign

2016 winter is set to be a scorcher with the release of Agent Provocateur’s stunning new AW16 lingerie collection.

The dazzling new campaign stars Abbey Lee Kershaw as its incandescent modern muse. Abbey Lee Kershaw is the queen of Heartbreak Hotel: a late-night seductress with a rock & roll soul, she rules the room in dazzling demi-couture and lingerie made to be seen.

agent provocateur aw16 campaign
Saffi Collection – Sensational Saffi is set to be a true star in the Agent Provocateur firmament. Timelessly beautiful with a hint of playfulness
agent provocateur aw16 campaign
Deziree Collection – Deziree enraptures her audience through a stunning combination of feminine delicacy and full-throttle sex appeal.

agent provocateur aw16 campaign

agent provocateur aw16 campaign
Joan Collection coming soon
agent provocateur aw16 campaign
Eliza Collection coming soon
agent provocateur aw16 campaign
Thea Collection coming soon
agent provocateur aw16 campaign
Audrey Collection coming soon

Abby Lee Kershaw (Mad Max) was the perfect ‘woman in the underwear’ for the campaign. Actress, model, artist, musician, she is a perfect example of modern femininity. ‘What really struck me about Abbey,’ says Sarah Shotton (creative director of Agent Provocateur) ‘is that despite her beauty and her accomplishments, she is not intimidating’.

She’s cool, and fun, and inherently sexy but still the kind of woman you want to go for a drink with. A woman’s woman.

Explore the stripped back and striking photography and discover the essence of the collection: the woman in the lingerie.

agent provocateur july 2016 lookbook
Dazzling in the dark, Rhonda mixes exotic eroticism with Studio 54-style glamour. This exquisite playsuit adorns the body with sweeping chains, cupchains of pink crystal, and textured coin-style motifs in a mix of silver and rose gold colours. Three chains sweep around the neck to meet at a metal hoop, from which more chains drape down to the hips to a row of hoops and hanging chains which glisten and swing seductively as you move. At the back, the playsuit secures at the nape of the neck and the back of the hips, and is decorated with further hanging chains. Wear with our Deziree lingerie set for a show-stopping look.
agent provocateur july 2016 lookbook
Both dark and dangerous, yet playful and pretty, Angie is a creature of thrilling contradiction. Crafted from luxurious suede leather in burgundy, this harness features a high-necked design, with a buckle at the nape, which narrows and sweeps down the body to meet a rectangular gold tone metal hoop at the midriff. From either side fan three matching straps, curving closely around the body meeting in adjustable buckles at the centre back to allow for the perfect fit. The harness is lavishly decorated with beautiful Swarovksi crystals, mixed with studs for added colour and texture. Pair your Angie harness with pasties and our Ginger briefs and watch sparks fly.
agent provocateur july 2016 lookbook
There’s something special about Gayle, rich with opulent detail and a shimmering lustre. This bra is crafted in a high-impact, contemporary shape, making it the perfect piece to try the underwear-as-outerwear trend. For perfect shape, support and uplift, this high apex, halterneck bra feature padded cups and a modern monowire beneath them. Made from soft, gold Leavers lace with a scalloped edge, eyelash trim and interwoven lurex for added sparkle, the bra features a clasp at the nape of the neck and traditional fastening at the centre back. At the centre of the neckline, detachable silver-coloured cupchains and gold-coloured chains with textured coins add the final dose of drama.

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