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He may court publicity like a prostitute with a bad crack habit looking for her next trick but Kanye knows how to work this thing we call the music industry so well that you cannot help but be enthralled by what and how he does-he’s a don.

Fresh off that performance at the Brits featuring some heads from the grime fraternity, his single, All Day officially drops. It’s a bass heavy number  from his forthcoming album So Help Me God-tidy.

Have a listen and get it ALL DAY.

KANYE//TWITTER//FACEBOOK