This morning, we received the announcement that Luc Belaire has enlisted Grammy-nominated DJ Steve Aoki as the first Official Brand Ambassador for the launch of Luc Belaire Gold.
In this role, Steve will be integrating the new cuvée into the Aoki experience, both online, in his performances, and in other upcoming activations, resulting in fun and upbeat content to be shared with fans and followers. He joins an impressive community of over 200 Belaire brand ambassadors, including music industry superstars like Rick Ross and DJ Khaled as well as championship-winning athletes from several different sports.
“I’m a longtime fan of Belaire and have already worked with the brand on a series of music videos last year. Since then, I’ve become even more excited about the brand, the team and everything they stand for. When I heard about the opportunity to be a part of it all with Belaire Gold, I had to do it!”
Luc Belaire is the world’s fastest-growing brand of premium French sparkling wine, and Belaire Gold is positioned to be the flagship cuvée of the line.
Belaire Gold’s perfect balance of fresh Chardonnay fruit with hints of peach, pear and brioche will be rolling out to select retailers, restaurants and nightclubs around the world in July.
For more information and to stay updated on upcoming events, fans are encouraged to visit LucBelaire.com and join the #BelaireGold conversation by following @OfficialBelaire on Instagram, Facebook and Twitter.