Made in Chelsea’s Lucy and Tiffany Watson have teamed up with Humane Society International UK to help consumers avoid being conned into buying cruel animal fur mislabelled as faux fur.
Filmed in support of the charityâs #FurFreeBritianÂ campaign, the vegan sisters — and Lucyâs dog Digby — share their top tips for telling apart real and fake fur amidstÂ the growing problem of fur from animals such as raccoon dogs, rabbit and fox being sold to consumers as synthetic fur online, at independent stores and even on the high-street.
House of Fraser, Debenhams, Amazon, ASOS and Lily Lulu are among the trusted retailers that HSI UK has exposed previously selling real fur as fake with either labels or online descriptions wrongly claiming items to be âfaux furâ or â100% acrylicâ. As labels can lie, HSI UK have produced the video with Lucy and Tiffany to help shoppers spot fake faux fur.
In the video Lucy and Tiffany point out 3 tests to help shoppers be their own fur detectives:
Test 1:Â The Tips Test âÂ Real fur tapers to a point at the end (unless sheared). Faux fur tips are blunt where the material has been cut in manufacturing.
Test 2:Â The Roots Test â Faux fur is attached to woven fabric. The base of real fur is an animalâs skin (leather).
Test 3: The Burn Test â Only to be conducted on an owned item (not in store!), cut and burn a few hairs. Real animal fur singes and smells like burnt human hair. Faux fur melts and smells like burnt plastic.
Lucy said âThe fur trade really disgusts me, itâs hideously cruel and it really upsets me to see so much fur being worn. But I suspect that many people may be wearing real fur without realising it because so much of it is mislabelled. Creating this video lets us alert shoppers to how easy it is to be misled into buying real fur. Many people Iâve worked with wear real fur, knowingly orÂ unknowingly, so itâs an issue I feel particularly strongly about. There really is no excuse for wearing cruel fur anymore and I hope this video helps people make more informed and ethical decisions about what they are buying.â
Tiffany said âSome of the fake faux fur items found by HSI UK in the past have really shocked me because in some cases they were sold by brands that Lucy and I have bought from. It shows that even trusted retailers can slip up and it really is for consumers to take matters into their own hands and be vigilant. Cheap price, reassuring labels and trusted retailers can no longer be relied on to tell you if fur is real or not. Lucy and I hate fur so much, we fully support HSIâs call for real fur being banned from Britain for good.â
HSIâs Fur Free Britain petition can be signedÂ here
A guide to telling the difference between real and faux fur can be downloadedÂ here