O2 has today announced that their customers will be given 48 hours of exclusive access to tickets to all of Beyoncé’s UK tour dates, including her four nights at The O2, as part of O2’s biggest and baddest ever Priority campaign.
The Mrs. Carter Show World Tour is Beyoncé’s first tour in the UK in four years, and the 16 time Grammy award winning songstress will appear in major campaigns to promote the tour.
This includes a new TV advertisement, which will consist of exclusive new music from her forthcoming album and visual footage that fuses the iconic superstar's unique combination of attitude and glamour to create a truly stunning film. Set against a lavish backdrop, the advertisement which can be seen below portrays Beyoncé and her touring crew, including dancers, Les Twins, as you've never seen them before.
Combing majestic sexiness with a playful, contemporary edge, the ad also embraces Beyoncé’s status as a style icon. Director Jonas Akerlund said, "I feel proud to have been a part of this fantastic campaign and will remember it as something unique and fun".
Beyoncé’s UK leg of her World Tour begins on April 26th in Birmingham before hitting The O2 for four nights followed by one night in Manchester on May 7th and for two nights, May 11th and 12th in Dublin, Ireland. The Mrs. Carter Show World Tour is slated to run for almost one year, with the second wave of the tour hitting the US this summer, as well as Latin America, Australia and Asia in the second half of 2013.
O2 customers can get tickets 48 hours before general release from 9.30am Thursday 21st February by texting Beyonce to 2020 or visiting o2priority.co.uk/beyonce.
Tickets go on sale to the general public from 9.30am on Saturday 23rd February.
2013 UK Tour Dates:
April 26 Birmingham LG Arena
April 29 London The O2
April 30 London The O2
May 1 London The O2
May 3 London The O2
May 7 Manchester Manchester Evening News Arena
Watch Beyoncé’s O2 Priority TV ad below: