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Instagram models walk through London City wearing nothing but lingerie

Bluebella the lingerie retailer, dared Instagram women to take part in a Bluebella fashion show in the most iconic of London hotspots… Oxford Circus.

Wearing nothing but sexy lingerie, the instagram women paraded through London’s Oxford Circus, stopping traffic and anything else on their route.

Bluebella Dare To Bare models departing Oxford Circus crossing as onlookers take pictures
Bluebella Dare To Bare models departing Oxford Circus crossing as onlookers take pictures

Nineteen real girls, each uniquely beautiful, bold and full of Bluebella attitude. Walked through Oxford Circus creating a storm as onlookers watched in awe. Friendships were made as each of the girls pushed their boundaries and revelled in their spirited confidence.

The Girls 

Close-up of Bluebella's Dare To Bare 'models'
Close-up of Bluebella’s Dare To Bare ‘models’
Bluebella's Dare To Bare 'models' with student Samantha Higgins at front
Bluebella’s Dare To Bare ‘models’ with student Samantha Higgins at front
All 19 'models' from Bluebella's Dare To Bare campaign
All 19 ‘models’ from Bluebella’s Dare To Bare campaign

This autumn Bluebella is daring you too… to bare, to say no, to say yes, to ask for more, to be louder, to fight harder, to be strong and bold and beautiful.

The ‘models’ included a medical PA, a company boss, four students, two actors, a musician, two writers and a fashion merchandiser.

Emily Bendell, Bluebella chief executive, said the ‘Dare To Bare’ campaign was a fun way to celebrate the company’s unique approach to life and fashion and celebrate the city of London.

She said: “We have a history of shoots demonstrating both our commitment to celebrating diversity in beauty and of celebrating the city around us and this was the most exciting yet. We put out an appeal on Instagram and were amazed at the response.  A lot of the women who posed had suffered from confidence issues in the past and saw this as a fun way of overcoming them.

“All the women were amazing on the day. We only 26 seconds for each take while the green man was flashing, so we had to be super quick. We had a fantastic response from the public who were cheering all the girls. The girls perfectly represented our diverse and sassy Instagram family and they all looked incredible.”

 

Visual merchandiser Lexi Brown, 26, from Beckenham, Kent, had lost two-and-a-half stone after suffering from ulcerative colitis, which is similar to Crohn’s Disease.

Bluebella's Dare To Bare models parade across Oxford Circus
Bluebella’s Dare To Bare models parade across Oxford Circus

She said: “This was a great way to get some confidence back. I was a little nervous but it was brilliant fun.

“I play roller derby (like rugby on rollerskates) for Kent and still play despite my condition. I hope to try out for Team England next year.”

Rachel Atherley-King, 23, a physiotherapy student at Brunel University in West London, said: “It was a confidence test for me. I wanted to see if I had the guts to stand in the middle of London in my underwear.

Student Rachel Atherley-King from Bluebella's Dare To Bare campaign
Student Rachel Atherley-King from Bluebella’s Dare To Bare campaign

“I have had anxiety issues in the past where I didn’t do anything and I thought this was a good way of properly testing if I have overcome them. I think I have!”

The youngest model posing was Chilli McCormack, 18, a make-up worker from Stanford-le-Hope, Essex.

Make-up work Chilli McCormack from Bluebella's Dare To Bare campaign
Make-up work Chilli McCormack from Bluebella’s Dare To Bare campaign

She said: “I’ve loved Bluebella for a long time – it is all about empowering women and its models always have strong, unique looks. It was a lot of fun and people’s reactions were great.”

The Bluebella London Catwalk show comes just in time to launch their stunning AW17 collection which is out now.

Images: Bluebella

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