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Playful Promises Lingerie: Unleashes its ‘Ageless Fashion’ campaign, with 66 & 68 yrs-old models!

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Playful Promises Lingerie: The product of a mischievous mind, has unleashed its Ageless Fashion campaign featuring models Pam Lucas (66) and Lina, a great grandmother at 68 years old.

The inspiring photo shoot, shows Pam Lucas and Lina posing is exquisite lingerie styles for the camera in this awesome campaign.

66 year old model Pam Lucas wearing the Sadie and Francois collection - playful promises ageless fashion campaign - 5
66 year old model Pam Lucas wearing the Sadie and Francois collection

Just because you’re getting older doesn’t mean you don’t have a playful side!

68 year old model Lina wearing the Bettie Page Lace Set - playful promises ageless fashion campaign
68 year old model Lina wearing the Bettie Page Lace Set

Emma Parker the Director of Playful Promises has also written a beautiful blog post detailing the thought process as to why she decided on creating this ‘Ageless Fashion’ campaign. Emma Parker who created Playful Promises at the age of 28 yrs old, states;

I’m now 41 and starting to understand the power of lingerie for older women, and wanted to express and explore this in a photoshoot. I am very much a feminist, and do not create lingerie with the male gaze in mind.

playful promises ageless fashion campaign
Lina wearing the Juliet set

Playful Promises is an independent London-designed brand which mixes quirky, directional design with all things playful, flirty, and even a little bit dirty. Their sumptuous collections consist of corsets, bras and panties, quirky gifts and swimwear. Playful Promises is now stocked in over 200 stores worldwide and on their website.

Pam Lucas wearing the Bettie Page Black Corsolette and a Robe due later in the year
Pam Lucas wearing the Bettie Page Black Corsolette and a Robe due later in the year

This isn’t the first time that mature women are getting the spotlight. Plus size supermodel Ashley Graham posed alongside 60-year-old model Gillean McLeod for her latest swimwear collection for swimsuits for all.

64 year old Christie Brinkley proved age ain’t nothing but a number by posing in bikini’s and swimsuits for the Sports Illustrated 2017 Swimsuit Issue.

And who can forgot the amazing 88 year old Baddie Winkle who featured as the face of the Missguided Campaigns (Stealing Yo man since 1928) LOL!

Shop the Playful Promises collection on Asos and if you like this article why not share it on twitter and facebook too!