• Tue May 26th 2009 5:18 pm

    Reebok launches world’s first shoe phone customisation

    reebokiphone‘Your Reebok’ is the first of its kind that allows trainer freaks to fully customise, and have the option to buy, a pair of Reebok shoes through the Your Reebok application.

    The application offers three of Reebok’s most classic silhouettes: the Freestyle, the Classic Leather and the Ventilator. The designer can change up to 23 different areas of the shoe with a choice of 19 colours, four material options and personalised text. The fully customised shoes range from £80 to £110 depending on the shoe, materials & optional extras chosen.

    To download the application, simply visit the iTunes App Store and search for ‘Your Reebok’ or for a guided tour watch this

    Words by Nadifa Sheikhey