The Kosovo-born British singer is also known for her striking looks and amazing peroxide blonde hair. The 21-year-old is extremely photogenic and has featured on the cover of some of the biggest UK and US magazines as a model, prior to her music career taking off.
Back in 2008 she featured on the cover version of the classic garage track Where’s Your Love with Craig David and it was her apperance on DJ Fresh’s No. 1 hit single Hot Right Now that brought the singer to our attention early this year. Her debut solo single RIP is a big dirty club banger written by none other than Drizzy Drake and is already burning up the airwaves.
So down at the Purple headquarters I got to meet Rita who is just as gorgeous in the flesh. Decked out in a colourful jumpsuit and ultra-high boots, with a quick flash of her pearly whites we swiftly move into a conversation and initially we start talking about the term groupies.
Initially it was a documentary about girls -the definition for “groupie” now has negative conotations but in this documentary these ladies were talking about their rock n roll years when the ‘groupies’ used to just go out and support the artist and they would be just supportive wives, girlfriends or friends. So we begin…
Do you have any male groupies?
Not a groupie as such but I have had a few incidents with people knocking at my door.
So what has your week been like?
My week has been crazy, I was at the studio all night yesterday by myself I was in my zone and I was on the piano and I came up with something and then I found out it was 10 and I needed to come for the interviews for 11 so I am a little tired.
Can you give us a little flavour of your impending next smash?
Well it is a song called Fair which I have been thinking about it for a while it’s a ballad of sorts so I cannot wait to do more work on that.
And you must be getting ready for supporting the Drake.
I have been doing some rehearsals getting ready to support Drake on his tour. I heard people were camping outside for his show so I know it is going to be huge.
Are you going to drop anything with Drake then when you support him?
I am not sure we will see but real fans are going to know that RIP was written by him but it will be great because he is a good friend of mine so it is going to be a fun three days. I might do like a mixture of a few tracks for the performance.
Obligatory background questions-why music?
No one in my family is a musician they like music they are fans of music but I think it came from my father’s collection of CDs I just used to listen to them. He used to have a big collection of artists from BB King to Eric Clapton to Bon Jovi and when I listened to this music it just gave me a good feeling-it moved me and when I started to understand music and get older, I started to actually listen to the lyrics and then I started to write so it kind of happened organically.
Your writing “happened organically”.
Well, I started writing sentences [she sings a couple of words about not having a good day]-it was like diary of what I felt like and it would be like a sentence but I would sing it and then it would turn into a song because I would play around with it and find something to rhyme with it –it was more like a hobby in truth.
How did attending Sylvia Young help to shape you- if it did?
Sylvia Young is such a great school and it is a room full of talented people and all with the same dream. It is a place where there is healthy competition but we help each other really because we all know where we came from and we all want the same thing-the teachers are so supportive.
How did the teachers support students?
Everyone at that school had a reason to be there and made you feel that you were part of a really cool place-it’s not like Fame-it is a theatre school but it is just really good at specialising your talent-the teachers focused on what you were good at and then the teachers focussed on that so for me they knew I was a singer and they helped me to push that.
Is it true that you entered the Eurovision?
I was going to do the Eurovision song contest- let me explain because at that point in my life when that occurred to me and when they approached me I felt that that was like my last straw. I had loads of label meetings some were offering me deals and others were saying I was a waste of time. So I just thought maybe I should just do the Eurovision-when I did the first audition and it was some really respectful people like Andrew Llyod Webber I left the room and I just felt that this was just not for me.
A brave decision in many respects.
I just said I am a singer, a writer and a true artist and one day if it is worth it-if I am worth it someone will notice and I just had to take that mind-set because I just felt that the path of the Eurovision was not going to lead me to where I wanted to go.
Your decision was vindicated by a small situation of Roc Nation.
You know what getting signed to Roc Nations like one of those things where you dream just turned into reality (she is holding her hand on her heart) and it is a moment that I will never forget but also it was a time where I grew up like three years really quickly? I completely matured and I was like ‘you know what I deserve to be here!?’
Lastly I know you are working on that album of course but what can we expect?
This album I want it to be as honest as my life and the fans that I want to gain and the fans that I have should respect the honesty and not take it for granted and basically jump on the ride!
Pre-order Rita’s new song, “R.I.P” on iTunes UK and Ireland right now! Click here.