Womenswear brand ST. studio are encouraging ladies to clear out their wardrobes to support the ‘Dress for a Cause’ campaign in aid of The Salvation Army.
Launching today (Thursday 27th October), the ‘Dress for a Cause’ campaign concept is simple; hand in an old dress from the back of your wardrobe that you no longer want and you get 30% off any AW16 dress in-store.
The initiative created by ST. studio founder Olcay Gulsen, will see customers receive 30% off a brand new ST. studio dress of their choice, when they hand in a dress they no longer wear to the flagship store on Carnaby Street.
All old dresses are then donated to The Salvation Army which is a fantastic charity helping victims of domestic abuse and the homeless.
Pretty cool right? It sure is!
Prices range from £70 to £220, and dresses in the AW16 collection include stunning heavy- knit fishtail styles, chic velvet off the shoulder midi- dresses and show stopping metallic maxis, perfect for the upcoming party season.
All donated dresses will be given to long-term global partner of the brand, The Salvation Army, who have 700 centres over the UK. The Lifelong Recycle program helps to provide services to people and communities, day-in, day-out including the homeless and domestic abuse victims.
ST. studio founder Olcay Gulsen says of the collaboration;
“The Salvation Army is a fantastic charity of which we are delighted to be long-term partners with. In addition to our ongoing work with The Salvation Army, our Dress for a Cause campaign is another way of us lending our support- enabling this fantastic charity to help even more vulnerable and underprivileged people worldwide”
The promotion runs from 27th October to 6th November and is valid in store at ST. studios only UK store at 43 Carnaby Street, W1