The world’s first edible water “bottle” is coming to Selfridges Birmingham to support the department store’s Project Ocean campaign.
The edible seaweed membrane is filled with filtered water or juice, but it can also be disposed of as natural food waste, where it will degrade.
It will stock the following Ooho options:
Selfridges selection blackcurrant Ooho (£1.50)
Selfridges selection elderflower & cucumber Ooho (£1.50)
Selfridges selection strawberry & rose Ooho (£1.50)
Plain Ooho small (25ml, £1)
Plain Ooho large (125ml, £1.50)
Hotshot juice Ooho (£2)
Charcoal & lime juice Ooho (£2)
Shoppers can try the radical product, which uses five times less CO2 and nine times energy compared to PET bottles. Visit www.
Images: Gareth Davies