Valentine’s Day—whether you’re all in or rolling your eyes—delivers some of the sexiest adverts of the year. Some make you want to go all out and spoil your partner, while others remind you that self-love is just as important (and way less stressful).

It’s that time when lingerie brands pull out all the stops, giving you every reason to turn up the heat without raising any eyebrows. It’s the season when ‘sexy’ becomes the buzzword, and ‘passion’ takes centre stage.

So, whether you’re head over heels, playing the field, or just have your eye on someone special, we’ve lined up 10 of the most sizzling Valentine’s Day video adverts ever. The only question is: which one best represents you this Valentine’s?

1. Rosie Huntington-Whiteley – ‘Love Me Tender’

aka “Don’t Forget Valentine’s Day” by Agent Provocateur Rosie Huntington-Whiteley turns up the heat in this dreamy, seductive campaign that reminds partners everywhere not to drop the ball on Valentine’s Day.

2. Coco de Mer x Pamela Anderson – ‘Take Your Breath Away’

Directed by Rankin, this steamy visual starring Pamela Anderson brings sensuality, power, and a little cheekiness to the mix.

3. Ann Summers – ‘Give Him Wood’

Bold, playful, and a little tongue-in-cheek—Ann Summers doesn’t hold back when it comes to steamy Valentine’s marketing. Watch it here

4. Agent Provocateur  – ‘Kylie Minogue’

One of the sexiest campaigns ever made, while bringing superstar Kylie Minogue back to the forefront of your mind. Kylie is the Agent Provocateur.

5. Ann Summers – ‘No Soft Toys Allowed’

Forget cliché teddy bears and heart-shaped chocolates—Ann Summers’ campaign made it clear that Valentine’s should be about passion, not plushies. Watch it here

6. Agent Provocateur – ‘Valentine’s Night’

Agent Provocateur always brings the heat, and this classic campaign is no exception—expect sultry lingerie, intoxicating storytelling, and serious date night inspiration.

7. Victoria’s Secret Valentine’s Day Adverts

No Valentine’s list is complete without Victoria’s Secret. Over the years, they’ve delivered countless jaw-dropping campaigns featuring their iconic Angels, lace-clad fantasies, and the ultimate V-Day mood.

8. Aubade Lingerie – ‘The Art of Kissing’

French lingerie brand Aubade turns seduction into an art form with this elegant yet irresistibly sensual campaign.

9. Calvin Klein – Pure Love

Minimalist, moody, and effortlessly sexy—Calvin Klein brings an intimate, modern take on Valentine’s romance.

10. La Perla – ‘Unwrap Me’

A masterclass in luxury lingerie advertising, La Perla’s Valentine’s campaign is all about indulgence, mystery, and anticipation.

Which One Matches Your Valentine’s Vibe?

Are you all about the romantic gestures, or do you prefer something a little more risqué? Vote for your favorite in the comments and let us know how you’re celebrating this year! ❤️