With ranges of products for babies, anti-ageing, adult acne and severe allergy ailments, whether you’re looking for skincare, beauty products or make-up, award winning beauty brand Premae Skincare has it all in their flagship store based in Whiteleys Shopping Centre in West London.

Aimed at women aged 25 to 45 and officially world renowned for being the first luxury Vegan approved beauty brand to be Allergy UK Awarded here we tell you 5 reasons why you should be using this fabulous brand.

1. Their products are freeform
This exciting brand is completely ‘freefrom’, creating a new niche of skincare free from Treenuts, Soy, Wheat and Oats and Gluten – as well as all parabens, petrochemicals and SLS Free.

2. They have a social impact
Premae Skincare has ensured that they have a strong link with villages in Uganda, where they source their beautiful Cocoa Butter and Aloe Vera, because of their work there the business has blossomed into a full scale social enterprise where they have solidified a training programme called ‘Premae Soap Success’ which teaches the poorest and vulnerable young people who to manufacture their own products and provides an income for their entire community.

3. Allergen free products
Their Allergen-friendly focus, makes them the first brand to champion a gluten-free, Oat-free, Candida-free, 8 common food Allergy-free botanical phyto nutrient products. They also use 100% natural essential oils, known as ‘natural fragrance’.

4. They have Eco-Ethical Values
All of their ingredients are 100% Vegan and natural and unrefined, exceeding Organic standards. Premae Skincare’s manufacturing process is assessed, appraised and certified for our 100% non-animal testing policy by PETA. They reward their customers that recycle their packaging and send back their used packaging. We use mineral salts for preservation which serve an added bonus as an antiseptic, making our products incredible for delicate skin.

5. You can get pampered
Their store houses three treatment rooms which will allow you to enjoy a relaxing, rejuvenating non surgical Premae Facial massage which encompasses effective techniques drawn from both Japanese and Indian Face Massage, Acupressure and Facial Reflexology. There will also be workshops for mothers and babies to explore the benefits of freefrom care for children and holistic spa treatments for beauty savvy professional women, the store will bring much needed esteemed cosmetics to the centre.

With the mantra “We do Beauty But Better – For Aspirational Women”, you’d be mad not to try this range for yourself.  You can find the store on Unit 27, Ground Floor, Whiteleys, Queensway, London W2 4YN.

Follow them on Instagram and Twitter @premaeskincare or visit their website for more info.