Branding is everything.
Research has suggested that brand recognition develops in children as early as two years old, from the golden arches of McDonalds to the Santa-red label of a Coke bottle.
There is a reason many of us are happy to pay a premium for a branded product, from the supermarket aisles to designer products.
But is it just the products themselves? Or are certain logos and labels part of the stories of our lives, their familiarity as comforting as the taste of a warm bowl of tomato soup.
This article explores just five such products – take a look!
- Campbell’s Tomato Soup
The iconic red and white label of the Campbell’s tomato soup can was introduced in 1898.
The distinctive branding helped make the product a firm favourite of American consumers, and in the 1910s, the brand introduced two new flavours. Chicken and Mushroom and Chicken Noodle almost instantly joined the original product as consumers favourites, and the Campbell’s brand continued to go from strength to strength through the 20th century.
And in 1962, the tinned staple would be immortalised in Andy Warhol’s iconic Campbell’s Soup Cans, debuting at an exhibition of the pop artist’s work in LA that year. This would be commemorated in 2012 with limited edition cans sold with a Warhol-inspired label.
- Levi Strauss
Levi Strauss is a brand synonymous with the product.
And ever since they hit the market, Levis have borne the signature label inside the jeans depicting the two horses.
This patch used to be made with real leather to signify the durability of the garment, but nowadays the brand has switched to synthetic leather.
Nevertheless, the message remains the same, and Levi Strauss jeans are the pinnacle of quality for denim lovers across the world.
- Coors
The Coors beer label is not only instantly recognisable, but has a unique function that puts it a cut above the rest.
Introduced in 2007, the thermally activated labels mean that customers can put them in the fridge and know exactly when the beer is at the optimal temperature for drinking. When your Coors reaches 48°F (approximately 8°C), the mountains on the label turn blue.
This innovative idea is more common than people realise – Positive ID Labelling is a leading manufacturer of thermal labels in the UK.
- Krispy Kreme
Krispy Kreme’s recognisable bowtie logo was designed in the 1950s and while it has evolved slightly over the years, the inspiration of the original is easy to spot.
While the brand has introduced an array of beloved new flavours over the years, they pride themselves on the unchanged recipe of the Original Glazed Donut. That said, recent limited edition releases have been a hit with fans, including Key Lime Pie, Red Velvet and Biscoff flavours.
- Innocent Smoothies
A perfect example of a label that conveys brand persona, the simple haloed hand-drawn face that adorns every Innocent smoothie bottle indicates the very simplicity the brand prides itself on.
The logo was created in house when the brand launched in 1999, but recent collaborations have included work with illustrator Laura Silveira.
These are just five examples of eye-catching, innovative and celebrated product labels we know and love.
What have we missed from the list? Share your favourites in the comments below!
