With clever ruching, tummy control and bra-fit design, Pour Moi’s latest swimwear collection is tailored for real bodies—and real confidence.
Finding a bikini that fits like a good bra shouldn’t feel revolutionary, but somehow it still does. Enter Pour Moi’s new body-loving swimwear range, a collection built around support, movement and real-body flattery. Whether you’re chasing the last sunshine abroad or planning ahead, these pieces are designed to make you feel as good as you look poolside.
The St Kitts Edit: Movement, Ruching, and Real Support
Style guru Gok Wan knows a thing or two about fit, and he’s thrown his weight behind Pour Moi’s bestselling St Kitts bikini as part of his recent Designed To Fit collection with the brand. He raves about its bra-like construction: “It’s got a double amount of ruching on there, which is gorgeous. It’s got pleating around the sides and ruching in the centre, which feels very sexy and very gorgeous. But what this is doing is giving loads of movement.”
The St Kitts Tie Fold Over Brief, priced at £24, brings even more versatility to the table. You can fold the waistband up or down to adjust your coverage and tighten the side tie for extra support—ideal if you prefer a little more structure around your midsection. The St Kitts Non-Padded Underwired Bikini Top is £38, and there’s also a matching St Kitts Underwired Non-Padded Swimsuit at £55 for those who prefer one-piece simplicity.
Algarve, Santa Monica, and Beyond
Beyond St Kitts, the collection spans textured bikinis, tummy-control swimsuits and strapless tankinis. The Algarve Textured Non Padded Underwired Bikini Top comes in at £38, offering a subtly dimensional finish with the same underwired support. It’s paired with the Algarve Ring Side Brief for a polished beach look.
If you’re after something strapless, the Santa Monica range includes a non-wired tankini top and a tummy-control swimsuit, both designed to stay put without sacrificing style. Pour Moi’s whole approach hinges on making swimwear feel less like a gamble and more like a wardrobe staple that actually works.
Browse the full collection and shop the styles on Pour Moi now—because the right fit changes everything.
