After a strong first year in Soho, Spanish-born Hg (Honest Greens) is bringing its charcoal-grilled, Mediterranean-rooted fast food to a 200-seat site moments from Victoria Station.
Commuters of Victoria, take note. Hg, known internationally as Honest Greens, will open its second London restaurant on Wednesday 25th November 2026, following the debut Soho site that arrived last December.
Where to find it
Hg Victoria is at Unit 1, Belvedere North, 123 Buckingham Palace Road, London SW1W 9SH. It’s a big one: 630m² on a single floor, with seating for 200 guests. Being moments from Victoria Station, it’s set up for all-day dining, from breakfast through to dinner, whether you’re grabbing something before a train, taking a desk-lunch escape or settling in for the evening.
What’s on the plate
The menu is rooted in Mediterranean cooking and centred on open-fire, charcoal-grilled proteins. Think piri piri chicken and flat iron steak, served alongside wholefoods, seeds and responsibly sourced ingredients. Everything is prepared fresh in-house daily from minimally processed ingredients, with olive oil, fresh herbs, quality proteins and vegetables doing the heavy lifting. There are no refined sugars, gluten, additives or preservatives. The idea, as the brand puts it, is that healthy eating should be accessible rather than aspirational.
From three friends to 43 restaurants
Honest Greens began in 2017, when three friends, Benjamin, Rasmus and Christopher, bonded over food and travel and couldn’t find the non-artificial, ethically sourced, flavour-first food they wanted to eat. So they built it themselves: chefs cooking bold plates over fire in open kitchens, using seasonal produce and only ever olive oil for cooking and in sauces. It quickly became one of Spain’s favourite casual dining spots.
The group now has 43 restaurants across seven cities in Spain and Portugal: Barcelona, Madrid, Valencia, Alicante, Lisbon, Cascais and Porto. Its first Paris site opens next week, and further London sites are already in planning, so Victoria looks like a step in a longer plan rather than a one-off.
If you’re nearby on opening day, Victoria is the place to try it. Follow Hg London on Instagram or TikTok for updates, and check the Honest Greens website for more on the brand.
