Adidas and Stella McCartney take their athletic wear collaboration even further with the launch of adidas StellaSport. After the announcement of Beyonce teaming up with Topshop to launch ActiveWear and Alexander Wang For H&M, we expect that this year will be the year of sports fashion.
The new range will be aimed at a younger audience and feature a sporty and stylish combination of looks that spotlights bold colors and prints. Set to hit stores and online beginning on January 15th, 2015, the line will include running, yoga, swim and wintersport styles. See the lookbook images below.
“The adidas StellaSport girl is young, current and vibrant, looking to make a statement and stand out – we wanted to bring that to life within the collection and fuse performance with style to create – performance pop,” says Stella McCartney about the new project.