Lessons in Lingerie
We developed even more sophisticated storytelling for Agent Provocateur’s site with Maggie Gyllenhaal as the new face of the brand. This effort included a video series featuring two ingénues, intoxicated by the world of Hollywood glamour, who spend a lost weekend in a Victorian mansion. Our stories drove user engagement in social media as well. A Facebook page explored different characters’ lives and a Flickr competition had consumers designing covers of erotic novels detailing their exploits. By establishing deeper customer relationships, browsers became buyers.