Pop-up catalogue
Agent Provocateur’s 2005 catalogue, a three-dimensional pop-up book, was an exciting challenge that stretched the idea of what can be done in print. In the brand’s own words: “This year, to celebrate ten years of provocation, we have produced a three-dimensional collectable Agent Provocateur boutique catalogue. This lovingly designed pop-up boutique allows you to create your very own window displays using 27 postcards, each featuring one of our new ranges. This design masterpiece will certainly take centre stage on any mantle piece.” Flat-packed and easy to post, a few folds transformed it into a lingerie shop whose owners could alter their own window displays.
