Alesha-Dixon-2Singer-songwriter, dancer, model and TV personality

Alesha Dixon, isnow an Ambassador for the 19th Variety Club Gold Hearts Appeal, revealing her exclusive new design – a limited edition Gold Heart Badge.

Enthusiastic Alesha says, “I’m so happy to be involved in this Gold Heart campaign, where every badge you buy will make a difference to someone’s life.”

Alesha is even more proud to be part of the Variety Club because it’s one of the UK’s longest running charities dedicated to sick, disabled and disadvantaged children and young people. She is really hoping people will support her and the charity in trying to provide people with the happiness they deserve.

“And remember,” Alesha comments, “that just three badges will pay for an unforgettable day out for one of our young people. Have a heart, help a child.

Commenting on Alesha Dixon’s Ambassadorship, Paul Lawrence the Chief Barker of the Variety Club says: “We are very pleased that Alesha has chosen to support The Variety Club…It’s great to have her on board…we hope her commitment will encourage others to get involved with bringing freedom, hope and independence to thousands of children and young people across the UK.”

The new-designed gold heart badges are now available and will be sold in all Co-operative stores, H Samuel branches, Cineworld, Odeon for a minimum donation of £1.

Words by Melissa Lewars