bluebella aw17 new season lingerie

Bluebella has launched its new season of beautiful, luxurious and sexy lingerie as well as a 10% off discount code for new season purchases.

Inspired by the fluidity and movement of the body, the collection focusses on modern femininity and is available to buy now from

Bluebella Heidi Basque, new in at £48

Bluebella Heidi Basque
Beautifully seductive underwired long line basque. Satin covered curve defining bones enhance your figure.
The midnight black binding and applique detail contrast beautifully with the delicate shade of rose dust to create a modern take on this classic lingerie item.

Bluebella Karolina Body, new in at £38

Bluebella Karolina Body, new in at £38
Beautifully flattering soft cup, plunge neckline body with directional strap detail.
The wide adjustable shoulder straps, create a flattering line and are finished with gold tone hardware.

If you need a bit of inspiration before you buy, then look no further than the Bluebella lookbook which features the new season items such as bodies, chemise’s, suspenders, bra’s and panties and more.

bluebella new season

Discount Code

Bluebella has 2 discount codes for 2 different parts of their site. The discount code is active for September and available to use now. The discount codes will apply 10% off selected collection as – Code 1 (BLUEBELLA) applies to AW17 and Code 2 (BBLINGERIE) applies to Lingerie.

Discount Code: BLUEBELLA – Start Date: 04/09/2017 End Date: 10/09/2017
Discount Code: BBLINGERIE – Start Date: 11/09/2017 End Date: 17/09/2017

For those endowed with Bigger Boobs – More by Bluebella

Bluebella has also launched its More by Bluebella Collection. This collection of stunning lingerie focuses its attention on those endowed with bigger boobs. With contemporary styling, supportive design elements, fabulously flattering fit – say hello to MORE. Everything you longed for in a 32 – 38 DD – G collection

More Lucia Bra in Raspberry was £32 now £16 available in sizes 32DD to 38G

More Lucia Bra in Raspberry
The beautiful Lucia Bra, with a fully supportive boned cup and contrast gold metalwork is the perfect bra for every occasion. The beautiful lace cups offer a flattering balconette shape, while their seamed and boned construction give excellent fit and shape. Rigid denier lining offers further support.

More Rhea Bra £38 from Bluebella – from size 30DD to 38G, there’s something for everyone.

More Rhea Bra from Bluebella
Stylish underwired balcony bra designed to give excellent shape and fit, without compromising on style. Moulded cups with slight graduation add extra cleavage to a plunging neckline.
With cross over co-ordinating narrow strap detail over the cups, the centre front strap follows the cleavage line and connects with a ring to the over bust straps. Triple row hook and eye back fastening, this bra features power mesh in the wings for added support.

See the full new collection at