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NEW TRADITIONS: CHRISTMAS COLLECTION BOMBAY SAPPHIRE® shakes up festive classics this winter with a unique cocktail range and designer collaboration

November 2016, London: It’s time to shake up Christmas traditions, as BOMBAY SAPPHIRE® – the world’s #1 premium gin – is inviting gin fans and cocktail-lovers alike to break away from the norm and embrace New Traditions this festive season.

Stirring up a unique take on festive favourites, BOMBAY SAPPHIRE has launched a unique range of seasonal cocktails which redefine festive mixology, featuring an unmistakeable mix of classic winter ingredients – with a twist – highlighting the artistry and versatility of the gin. From the Hot Gin Mocha; a blend of BOMBAY SAPPHIRE, Crème de Cacao and three shots of strong espresso to the Spiced Apple Warmer; with gin, hot apple juice and cinnamon, the new winter collection is perfect for entertaining and offering drinks with a difference this Christmas.

Pushing the boundaries of artistic expression and highlighting the brand’s longstanding commitment to art and design, BOMBAY SAPPHIRE has takenNew Traditions beyond the latest cocktail collection and into the world of design, to offer a fresh take on classic festive objects. Partnering with six of the world’s most innovative artists and designers, BOMBAY SAPPHIRE has re-invented traditional Christmas items with modern interpretations, including candles, crackers and Christmas baubles. Each bespoke piece takes inspiration from the iconic BOMBAY SAPPHIRE bottle and delicate liquid, creating a one-off, unique spectacle. The designers and items are:

  • Stephen Hendee: Christmas Candle
  • Studio Boo: Christmas Cracker
  • Richard Clarkson: Christmas Bauble
  • DBLG & Brooke Roberts: Christmas Sweater
  • Bompas & Parr: Party Poppers

Each item has been shot by leading design photographer Luke Kirwan and will be featured on Facebook®, Instagram® and Pinterest® from November 29th. The designs will also be displayed at BOMBAY SAPPHIRE’S iconic Laverstoke Mill Distillery in the lead-up to Christmas.

Lucy Scott, Global Creative Excellence Manager, said “People today like to hold on to long-standing traditions whilst trying new colours, designs and flavours to keep Christmas fun. At Bombay Sapphire we have a great history in working with artists and pushing the norms, so to celebrate this attitude we wanted do something new and unexpected with traditional festive drinks and items we take for granted.