Ultimo founder Michelle Mone OBE, who is currently dominating the UK publishing scene with her book ‘My Fight to the Top’, returned to Glasgow today to open Ultimo’s new concession at Debenhams.

Looking stunning in a black Ultimo OMG bra and sheer cutaway top, Michelle was in store to celebrate Ultimo’s new retail concession in Glasgow, Debenhams and to preview the latest Spring Summer collection with customers.

The Ultimo concession at Debenhams, Glasgow is one of the first of many scheduled to roll out across Debenhams and House of Fraser department stores throughout the UK this year.


Michelle Mone Expands Lingerie Empire

Michelle Mone OBE, Founder of Ultimo, commented:

“Ultimo was launched in Glasgow and truly is our heartland. Glaswegians form a significant and very loyal part of our customer base, and I am so proud to be providing them with the definitive Ultimo shopping experience with our new retail concession in Debenhams.  Each of our concessions will feature our Ultimo brand ambassadors – an expert team of fitting experts who can help women with all of their lingerie needs, and ensure they have the very best lingerie fitting experience.”

Michelle Mone looked stunning as she launched Ultimo's latest concession in Debenhams, Glasgow today.  Picture Robert Perry
Michelle Mone looked stunning as she launched Ultimo’s latest concession in Debenhams, Glasgow today.

The Debenhams Glasgow concession will feature Ultimo’s core collection including the revolutionary OMG gel-technology bras as well as the latest accessories from the innovative brand, the Ultimo Lace Cover Up and Ultimo Harness. Giving an everyday bra a stylish new look, the gorgeous Lace Cover Up can be worn over a bra and under plunging jackets and shirts, creating a demure look to go from day to night. Whilst the new bold Body Harness can be worn seductively in the bedroom or as a statement accessory over clothes.

Ultimo offers products in sizes A-G cups, priced from £10 for briefs and £20 for bras.

Visit now for more info.

Images: Robert Perry