topshop summer dress campaign

You can never have too many dresses. Check out the new Dress UP and GO campaign at TOPSHOP.

Spring’s finally here and it’s time to dress up and go – from weddings to festivals, prom to the beach.

No time to plan all the outfits you’ll need? Let Vogue stylist and Topshop Creative Director Kate Phelan reintroduce you to the power of the dress, as she champions cool, no-brainer dresses for every occasion.

Finessed with some clever styling and make-up inspired by the catwalk, make these eight dresses your new carefree capsule.

Prom, the cool way – Shop the look
Go short. We’re taking prom into 2016 with this perfectly  cut satin mini dress – just add a minimal box bag and strappy sandals with a hint of snake print.

topshop summer dress campaign

Cocktail Night – Shop the look
Evening weddings, rooftop drinks, date night dinner… Up-market nights out call for something timeless – we’re thinking this chic appliqué shift with minimal tan strap sandals.

cocktail night dress

Summer Party – Shop the look
Summer nights mean going all out. We’ll be partying in thigh-grazing hemlines, leather finishes and statement florals all at once.

summer party dress

The Big Event – Shop the look
Just graduated? Heading to the races? A sheer lace dress brings the fashion to formal day dressing, while long sleeves make it dress code appropriate.

The big event dress

Summer Black Tie – Shop the look
Formal may mean floor length, but we’re adding an injection of rebellion with plunging necklines, light gauzy hems and lace-up detailing.

summer black tie dress

9-9 Dressing – Shop the look
Summer’s all about 9-9 dressing. Throw-on this ‘70s patchwork dress and it’ll take you from hot days in the office to picnics in the park and pub garden drinks.

9-9 dresses

Road Tripping – Shop the look
The hippy dress grows up thanks to marigold florals, intricate embroidery and a below-the-knee cut – it’s the fashion girl’s choice for dancing in a field or lounging on the beach.

road tripping dress


The dresses don’t stop here. Head to their comprehensive dress guide for more inspiration – spanning hundreds of styles to suit every summer plan