Budding artists artists that produce niche music like folk, jazz, bhangra, gospel, and grime are being given the opportunity to find out how to make money from their art in the UK, Europe and the US at the first ever Commercial Sense Project.


This three day conference takes place from 14-16 April at the University of East London: Docklands Campus, University Way, E16 2RD. Admission is just £5.

Ticket Hotline: 020 8534 2194/2316

During the three day event delegates will get behind the glitz and glamour of the music to learn how it actually works, and how to generate an income from their music talent.

On 16 April, the Commercial Sense Project will be dedicated to the UK’s growing gospel scene, and feature speakers who will share how artists can make their mark in the world’s biggest market for gospel music, America.

Speakers during the first two days of the conference will include So Swiss of So Solid, Keith Harris, ex manager of Stevie Wonder and Dennis Collopy of Menace Music Management.

Talks will be also be given by representatives from leading music organisations like the PRS (Performing Rights Society), MCPS (Mechanical Copyright Protection Society), British Phonographic Industry (BPI), the Music Publishers Association (MPA) and many more.

Topics that will be covered include, How to get into the Charts, How to Write a Good Song, The Role of A Publisher, The Implications of Piracy, Getting your music onto radio and so much more.

The event is being organised by Isaac Odeniran, who runs Zoe’s Gospel Promotions, the not for profit arm of Zoe Records, a label that specialises in producing and promoting gospel music. He shared, “It’s through my experience running Zoe Records that I realised how difficult it can be for artists who perform ‘niche’ music to make a mark in the music industry.”

“My experiences have made me recognise how important it is for artists to not just concentrate on the art of performing and getting bookings, but to also understand how the music business actually works so that they can make money from their craft to fund, develop and market their music, as well as make an income from it.”

For more details visit www.comercialsense.org.uk