From 27 July to August 11 during the Olympic Games, the Jamaican-themed PUMA YARD promises to be the ultimate destination, offering a convergence of sports, music and lifestyle activities that will deliver a one-of-a-kind fan experience.
PUMA is the long-term partner of the Jamaica Olympic Association and the Jamaica Track & Field team including the World’s Fastest Man, three times Olympic gold medal winner Usain Bolt.
With large screens showcasing the Olympic events, jamaican culinary delights like jerk chicken available to buy and plenty of rum available, Puma Yard is the place to be to hear reggae music and celebrate London 2012 and all things Jamaican.
Check out the line-up below:
July 27, 2012 – The PUMA YARD Opening Party, with a DJ set from Groove Armada, Redlight, Kissy Sell Out and a surprise Special Guest.
- July 28, 2012 – BUMP at The PUMA YARD, with live performances from Stylo G and The Heatwave, plus DJ Sets from CJ Beatz, CWD & Motive
- July 30, 2012 – Exclusive London Launch of Art In The Dancehall
- August 2 and 7, 2012 – Work It at the PUMA YARD
- August 3, 2012 – Livin’ Proof at the PUMA YARD, with performances from RoxXxan, a guest DJ set from Shortee Blitz and residents DJ Snips, Budgie, Khalil and Rags
- August 4, 2012 – YOYO at the PUMA YARD, with Congo Natty Live feat Tenor Fly, Daddy Freddy and Lady Chann plus Seb Chew and Leo Greenslade and more Special Guest DJs
- August 5, 2012 – Reggae Roast Jamdown with live screening ofthe 100m Men’s Final
- August 6, 2012 – 50th Anniversary of Jamaican Independence Party at the PUMA YARD with a live performance from Gyptian, sets from Trojan Soundsystem and Saxon Sounds.DJ RobboRanx will be opening this night
- August 9, 2012 – Marley documentary film screening, with special guest appearance by Bob Marley’s daughter and Jamaican Track & Field kit designer, Cedella Marley
- August 10, 2012 – Deviation at the PUMA YARD, with DJ sets from Benji B and the usual Deviation suspects
- August 11, 2012 – PUMA Social Presents Professor Green with performances from Clement Marfo &The Frontline, Ruby Goe and DJ sets from Trevor Nelson, as well as a host of DJs from Kiss FM, Radio 1 and Radio 1xtra
August 12, 2012 – Norman Jay’s Good Times at the PUMA YARD, with a DJ set from David Rodigan MBE
Info: Doors open each day at 12 noon for the afternoon session and at 7pm each evening for the evening session; last entry 8pm for Back Yard.
Admission is FREE but advance ticketing is required. Visit www.puma.com/yard to register for access.
Locations: PUMA YARD, 152 Brick Lane, E1 6RU – nearest stations: Liverpool Street or Aldgate East Tube Stations and Shoreditch High Street, Overground Station.