Roger Wade founded the Boxfresh Clothing brand in 1989 initially operating from a stall on Greenwich Market, the brand is first and foremost a British street brand.The whole concept of streetwear is dressing from the trainers up and owes a lot to the early hip-hop scene in New York where for the first time trainers, singlets and tracksuits were being worn for fashion and not as sportswear. The name Boxfresh was borrowed from hip-hop speak and means ‘fresh out of the box’.

Initially Wade sourced classic sports, college gear and work wear from the USA, and also began putting customised prints on t-shirts and sweatshirts for sale at the London markets.

Boxfresh today remains a force in British streetwear and urbanwear by sticking to their mission of being true to their roots.

Below are some discounts from BOXFRESH:

10% off all Jeans and Shorts at Boxfresh until 31st May 09!

Promo Code: boxgen

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Free Shipping on orders over £75 with Boxfresh until 31st May 09!

Promo Code: genfs

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20% off all items in Boxfresh’s “Last Chance to Buy” category! Offer ends 31st May.

Promo Code: last

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Shop now at Boxfresh and receive 10% discount on all Jeans and Shorts until 31st May!

Promo code: boxgen

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