As a hospitality business owner, you will no doubt be used to the fluctuations in the market, and the inevitable ebb and flow of profit around seasonal occasions, weekends and bank holidays.
However, if you want to make an impact with improving your business and creating greater profits, here are five top tips for helping you to succeed.
- Invest in an Outdoor Play Area
A play area is the number one way to attract customers with young children to your establishment. With a place to play where there is entertainment will help parents to relax in the interval between ordering and the food arriving.
For this reason, you may also find that having a play area can encourage families to spend more money as kids are more likely to behave for longer.
Companies like Creative Play can design and build a bespoke outdoor play area for your business to enable you to attract families and encourage returning visitors.
- Rotate Your Menu
Your menu is one of the main selling points of your business, and will give your customers the biggest impression of your business.
By creating a menu rotation using seasonal ingredients, you can secure the best quality fruit and vegetables, as well as other seasonal meat such as lamb or turkey. By using the best ingredients, customers are more likely to make a return visit.
You can also create a specials menu with different dishes to the variants that you normally serve. Whether you experiment with a different cuisine, or use the specials to trial a dish you’ve been considering making a permanent addition to your menu, it’s a great opportunity to grab your customers’ attention.
- Aim for Positive Reviews and Action Negative Ones
Positive reviews are the lifeblood of your business, and are one of the first things (alongside your website) that customers will seek out when they consider visiting you.
Websites like TripAdvisor record reviews left by customers and also hold information about opening times, menus, facilities and price ranges. By actioning any negative reviews, or poor customer experiences, you can also reassure your customers of your dedication to correcting errors, and you’re more likely to receive returning customers as a result.
- Update Your Decor
When customers visit your establishment, they will want to feel comfortable and relaxed. Therefore, keeping your decor up to date as well as clean and tidy will help your visitors to feel at ease.
To do this, you can invest in some updated paint or wallpaper to open up the space, purchase tasteful chairs and tables, and hang some art on the walls that complements your aesthetic or business story.
- Master Your Social Media Strategy
Social media is one of the most important marketing tools you will use for your business, and creating a strategy that works for your company will enable you to attract greater numbers of customers effortlessly.
To streamline your social media strategy, make sure that you take high resolution photographs of your food and drinks, accompanied by well-written captions and appropriate hashtags. Your website or booking information should also be attached to your social media page for maximum exposure, and you can use tools like LinkTree to achieve this to attach multiple links that will be useful to your customers.
Do you have any tips for improving your hospitality business? Share your thoughts in the comments section below!
