What happens when you get together the who’s who of international it-girls to pull on their pyjamas for pillow fights and life drawing on a New York rooftop? One helluva party.

Finally, Alexa Chung is offering some exclusive behind-the-scenes footage from the riotous launch of everbody’s new favourite fashion app – Villoid. 

Three weeks have passed since the British style icon set the fashion world ablaze with her social shopping app. Photos of the likes of Harley Viera Newton and Leigh Lezark looking cosy in their nightwear hit the internet causing everyone to wonder what was really going down at these girls’ only shindig.

Post launch, an endless stream of press have been written from Oslo to Kiev to Tokyo to New York and back, about the most revolutionary digital fashion aid since Cher’s computerised closet in the «Clueless» movie (it was only apt that a photo of Alexa and Alicia Silverstone at a New York Fashion Week party appeared just a few days later).

Today Villoid invites the public to witness what actually went down at the New York launch. Life drawing on a rooftop, pillow fights and an endless flow of rose ensured a fashion party with a difference. No wonder the dangerously addictive Villoid is currently number 3 in the app store both in UK and Ireland, but hey! who could have predicted they would be number 5 in the Chinese app store.

Download Villoid in app store: