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#IOU Who do you owe your success to?

Grants Whiskey has launched a new advertising campaign “Who do you owe your success to?”

Its all about standing together and raising a glass to those you owe the most. You too can be part of this by joining the online hype. Whether your friends have saved your life or saved you a seat in the bar, it’s important to say #IOU. Share yours with us by raising a glass to those you owe, taking a photo and uploading it with the #IOU hashtag to Instagram or Twitter.

We like the concept of standing together, we also like the concept of remembering our friends and family who have helped us too. We think grant’s may have hit the nail on the head with this campaign as most alcohol adverts contain wild parties, sexy girls and errr wild nights.

Watch the video below and see for yourself.

If your really lucky your photo might reach the grants hall of fame and be featured on their website too.

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