The Honest company by Jessica Alba is stepping into the cosmetics business with the launch if Honest Beauty.


Honest Beauty is a new line of makeup and skin care products which features different shades ranging from pale ‘Snow’ to deep ‘Cocoa’.


The official ad campaign sees Jessica Alba and 5 other stunners celebrating diversity with the inclusion of different models with different skin tones and ethnicities.

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Question: Will you be buying Honest Beauty products? Leave your comments below.