Budweiser unveiled their new advert starring rapper Jay Z today. The 30-second clip directed by award winning film director Mark Romanek, comes just as Jay Z is taking the UK by storm. The rapper was this year’s Wireless Music Festival’s headlining act, delivering a blistering set of hits and is also set to tour the UK in the autumn. It was a no brainer for Budweiser to choose Jay Z as their leading man.
The advert entitled ‘Dreams are MADE’ sees Jay Z amongst a host of creators and artists from around the world as his track ‘PSA’ plays in the background. With a cinematic black and white feel, it showcases the Brooklyn born rapper at his finest in the studio and then on stage in front of thousands, ending with the line ‘It begins and ends with what you make’.
The advert also ties in with Budweiser’s MADE for Music program which is focused on bringing live music experiences to fans around the world by holding over 160 events in 25 countries.
Ricardo Marques, Budweiser’s global advertising director, said: ‘Budweiser Made for Music is a tribute to those who continue to put their energy and passion every day in the pursuit of their dreams. Jay-Z represents these values and is therefore an incredible source of inspiration to us all.’
Jennifer Anton, Budweiser UK marketing manager, added: ‘Music is an important part of UK culture, something that everyone enjoys and anticipates. The launch of the Jay Z TVC is just the start of our plans to bring more music experiences to the UK as part of the Made for Music campaign.’
You can watch the advert above.