The rumours where true and now we have proof that Justin Bieber is the new face of Calvin Klein and oh my has he grown.

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Justin Bieber will  be featured in the brand’s spring ads along with model Lara Stone. The black-and-white photographs used in the ads are reminiscent of the Mark Wahlberg/Kate Moss campaign back in the Eighties — before Bieber was even born.

“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Melisa Goldie, chief marketing officer for Calvin Klein Inc. “Justin’s global recognition, expressed affinity for the brand and powerful persona bring a compelling energy to our jeans and underwear brands.”

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Bieber said he has been “a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of like a dream come true. This is the beginning of an exciting new year for me personally and professionally and being a part of this campaign has been a fantastic opportunity and experience.”

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The ads were shot by Mert Alas and Marcus Piggott in New York City and feature Bieber and Stone in provocative poses wearing key looks from the jeans and underwear spring collections.



Here’s and image of some of the previous Calvin Klein models. Leave your comments below on who’s that HOTTEST…