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The strap line for the London emcee KSI has to be-‘YouTube phenomenon.’

KSI dropped his ep Keep Up on the 8th January and managed to knock the veteran of the music business that is David Bowie off top spot-a major feat but it should come as no surprise in many ways.

First and foremost the ep is a heavy weight four track bit of material featuring anthems throughout. From the up lifting Smoke n Mirrors featuring Tiggs Da Author through to the grime enthused bass bonanza of the title track Keep Up featuring BBK’s JME.

Whether you like his music or not, KSI has shown that independent artists can achieve amazing things. It’s clear, his work ethic and acute business acumen is evidently central to his current success-Keep It Up.

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