One of the UK’s most successful new producers, Naughty Boy, has been revealed as the face of ‘Make Beats Not War’, a unique music project to celebrate the launch of the Lynx Peace range. The project will see Naughty Boy bring together three leading artists, Professor Green, Laura Mvula and Wilkinson, to create one exclusive track, all in the name of peace.
To create the official soundtrack to the Lynx Peace campaign, Naughty Boy has created a demo instrumental and tasked Professor Green, Laura Mvula and Wilkinson, all from different musical genres, to add vocals and instrumental to the backing track before bringing it together to create one unique exclusive edit. This unique project will culminate in the production of a music video featuring all contributors, coming together for the first time.
Naughty Boy, said: “I’ve always known that I wanted to make beats, it’s just been a feeling in me. I don’t control the inspiration, I let the inspiration control me. By working with Lynx on the Make Beats project, I hope to inspire more people with an interest in music production to learn more about their interest and go on to embrace their freedom to be creative and pursue their passion.”
David Titman, Marketing Manager at Lynx commented: “The aim of this campaign is to encourage ‘our guys’ to explore their passion points, and we feel that Naughty Boy embodies this drive perfectly. His passion for music, and the resulting success he has enjoyed by committing his focus on a pursuit he loves is a great example of the effectiveness of embracing peaceful and proactive ambition.”
Fans wanting to chart the creation of the track and hear more about the collaborators and their inspirations can do so at www.lynxpeace.com. The site contains behind the scenes video content following the talent in addition to competitions, including the chance to win an access all areas music experience.
The accompanying music video will be released in the lead up to World Peace Day (an initiative of Peace One Day) on September 21st to raise awareness for the cause.
Not stopping at just music, Lynx has teamed up with five emerging designers to create a limited edition range of Peace inspired t-shirts. The Lynx Make Love Not War campaign encourages fans to embrace peace in every aspect of their lives. The Make Threads Not War collection will be sold exclusively on the ASOS x Lynx hub to show support for global organisation Peace One Day, the organisers of World Peace One Day, which is marked on 21st September each year. The t-shirts are available from today at £10 each while stocks last. The designers, Steve Wilson, Mat Pringle, McBess, Ruby Taylor and creative group Bread Collective were chosen by Lynx due to their individual artistic flair. Check out the tee’s in the gallery below!