The visuals for ‘Loving You’ is a plaintive and pretty piano ballad, which takes a likewise standard approach. Playing the role of lonely balladeer, Cardle squats down on the floor as the camera does that thing where more translucent shots are coated from scene to scene, before slowly cutting over to a sombre Melanie C. The two pour their hearts out in the candid and straightforward video, without much of the self-serving nostalgia that easily could have accompanied such a ballad. Watch it up above, and be sure to pick up a copy on August 18.
