Her lace strapping range of bra and briefs sold out within days of its launch after photos hit the national press. Sales expectations were exceeded by 400% for the first week.
Myleene’s Strapless Control Body also increased sales by 300% after images of her in the range hit the media.
Myleene says “I love working on this range. I wanted to design great looking underwear that also worked to support a women in all the right areas! I’m blown away by its success, I never expected it to take off like this!”
Myleene is currently working on the Spring Summer range which goes on sale NOW.