Sequins, spiked soles and a side of fries—Amelia Gray is serving glam with attitude in the final drop of PUMA’s Mostro sneaker campaign. Set in a dimly lit diner straight out of a noir daydream, the campaign captures Amelia channelling late-night cool in a look that flips sporty classics into fashion-forward statements.
At the centre of it all? The PUMA Mostro in soft sage green—a retro-futuristic sneaker that refuses to sit quietly in the background. With its sleek strap, statement spikes and Y2K tech aesthetic, the Mostro was born to disrupt the norm. Originally released in 1999 and revived for 2024, this shoe is back to dominate the streets and the dance floors alike.
Amelia pairs the kicks with a sequinned pencil skirt, sheer striped tights, and hot pink PUMA socks—because why blend in when you can throw glitter at the rulebook? The vibe is unapologetically high-low: think downtown energy meets main character moment.
Between flashes of chrome, checkerboard tiles, and cinematic angles, the imagery oozes with that delicious in-between-hour feel. Not quite night, not yet morning—just pure fashion freedom. After two previous Mostro campaigns, Amelia doesn’t just wear the shoe—she embodies it.
Expect the unexpected. Eat the fries. And if you’re gonna strut into the night, do it in something that hits as hard as the Mostro.
The collection is available now on PUMA.com, in flagship stores, and select retailers.
