Sabrina Carpenter has solidified her status as an “it girl,” and what better way to showcase her star power than with a dazzling campaign for SKIMS?

Joining the ranks of celebrities who have graced the campaigns for the Kardashian-owned brand, Carpenter steps into the spotlight for their April launch. After globetrotting alongside mega pop star Taylor Swift, she now takes centre stage as the face of SKIMS’ latest underwear campaign, channelling ’90s nostalgia lounging in lace dresses in a Y2K-inspired bedroom. With her signature makeup and blonde bombshell hair, Carpenter effortlessly embodies the nostalgia aesthetic.

SKIMS’ April campaign spotlights their Stretch Lace and Fits Everybody collections, featuring an array of sultry yet cute lingerie pieces. From low-cut halter neck styles adorned with lace and rosette accents to simple micro thongs and high-cut bodysuits, this collection caters to those who crave a coquettish vibe in their lingerie.

In a press release, Carpenter expressed her excitement about the collaboration, stating…

SKIMS has so many beautiful underwear styles that I was so excited to wear. I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS! I loved the femininity of the whole creative. I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand.

Amidst her rising career, Carpenter gears up for her Coachella debut following the success of her single, “Feather,” which soared to #1 on Billboard’s PopAir Chart.

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, praised Carpenter’s talent and style, stating…

Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation. With her upcoming Coachella debut, there couldn’t be a better time to have her star in a SKIMS campaign. Her talent and playful style bring a new energy to these collections, and the campaign is so fun!

With this latest campaign, SKIMS ushers in a new era of underwear, introducing signature Stretch Lace and Fits Everybody collections in vibrant new colourways and cuts, setting the stage for fashion-forward lingerie trends. Shop the latest SKIMS collections at Selfridges & Harrods.

Images courtesy of brand