The store owner, Samson Soboye, a gradate Central Saint Martin’s went on to become a huge success in the industry. Building his contacts from working as an assistant at British Vogue Samson built up strong connections and launched himself as a stylist. Samson has worked editorially for many publications including The Independent, The Guardian and The Saturday Times.

In 1998 SOBOYE boutique opened in Shoreditch, showcasing a lot of Samson’s own collection of fashion accessories and interior design products. The boutique also contains the collections of up and coming designers. SOBOYE featured Aase Hopstocks spring/summer 2012 shoe collection; her designs were picked out and featured in Vogue magazine. If you’ve not been already you should get yourself down to SOBOYE boutique!




Please enter your comment!
Please enter your name here