Article sponsored by The 7th Chamber: Aloft Hotels Presents ‘SoulFlare’ a collaboration of three leading American singers in an exclusive tour of Aloft hotels in the UK, Belgium and Germany. 

“Aloft shares our guests’ love of music and is committed to helping them discover new talent,” said Elena Mendez, Vice President, Sheraton, Westin and SSB brands in Europe, Africa and Middle East. “We are thrilled to support emerging artists like Soulflare and introduce them to a new European fanbase through Live at Aloft music series.”

Known for its vibrant social scene and innovative global music programming, Aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with the introduction of Live At Aloft Hotels, the signature ongoing music series offered at every one of the brand’s 100 hotels worldwide. The popular acoustic sets showcase emerging talent with live, intimate performances in W XYZ® bars and unscripted backstage moments.

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