Swarovski embarks on a mesmerizing journey into the realm of myth and fantasy with its spring-summer 2024 campaign, delving into the timeless allure of Venus while embracing the ongoing mermaidcore trend.

Supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion breathe life into this underwater fantasy, captivating viewers with their ethereal presence in a series of enchanting studio images captured by the renowned photographer Steven Meisel.

Irina Shayk shines in the Swarovski spring 2024 campaign – Photo Steven Meisel

Under the visionary creative direction of Giovanna Engelbert, the campaign unveils Swarovski’s latest collection, drawing inspiration from the enchanting depths of an underwater universe. Engelbert reimagines the timeless archetype of Venus, infusing it with a contemporary twist that resonates with modern values of elegance, empowerment, creativity, and grace. The campaign models embody these ideals, exuding a sense of otherworldly beauty and sophistication.


Reflecting the campaign’s aquatic inspiration, Swarovski’s collection features exquisite crystal and pearl jewellery

Pearl strands and golden shells highlight the allure of Swarovski’s spring 2024 jewellery campaign with Imaan Hammam Photo – Steven Meisel

adorned with intricate marine motifs such as seashells and starfish. A rich colour palette of pinks, blues, and silvers further enhances the serene beauty of the ocean, inviting wearers to immerse themselves in its enchanting depths.

Karlie Kloss stuns in Swarovski’s spring 2024 campaign with starfish motifs and colorful jewelry Photo – Steven Meisel

Stylist Karl Templer lends his expertise to enhance the thematic coherence of the campaign, curating selections that seamlessly complement the aquatic aesthetic. Meanwhile, hairstylist Guido Palau and makeup artist Pat McGrath contribute to the mermaid illusion with mesmerizing wet-look hairstyles and dewy makeup, completing the transformation into mythical beings of the sea.

Fei Fei Sun wears a captivating blend of pearls and blue crystals for the Swarovski spring-summer 2024 Photo – Steven Meisel

Swarovski’s spring-summer 2024 campaign invites you to embark on a captivating journey into a world of magic and wonder, where beauty knows no bounds and the allure of the ocean beckons. Dive deep and discover the enchantment that awaits within Swarovski’s aquatic-inspired collection.