Cosmetic dentists are in hot demand right now. More people than ever before are investing in their smiles. Whiter, straighter teeth make a big difference to your appearance and loving your smile does wonders for your confidence. (Plus, who doesn’t love being told that they have amazing teeth?)
So it’s no wonder that millions of Brits, celebrities and international clientele flock to London for cosmetic dentistry procedures. The capital is home to many of the most sought-after cosmetic dentists in the world.
After all, they’re your teeth! Something people see every time you talk. People want the best cosmetic dental procedures available.
What is cosmetic dentistry?
General dentistry focuses on overall dental health. Cosmetic dentistry focuses on the appearance of teeth. Cosmetic dentistry clinics offer many types of treatments to improve the colour, shape and alignment of teeth – from teeth whitening to veneers.
The number of cosmetic clinics has grown rapidly since 2020. One third of under-35s had a cosmetic dental treatment in 2023.
What problems can cosmetic dentists help you with?
People typically think of dental veneers when they picture cosmetic dentistry clinics, but they offer much more than that. There are many treatments to improve upper and lower teeth, depending on your situation and goals. Some people want a clean, natural teeth look, whereas others want a bolder look. And some patients seek repairs following damaged teeth and natural deterioration.
Cosmetic dentists can help you with:
- Tooth discolouration
- Chipped teeth
- Gappy teeth
- Misshapen, uneven, or worn-down teeth
- Uneven gum line
- Crooked teeth
- Poor alignment
- Poor bite
- Missing teeth
- Gum and tooth deterioration
- Corrective dental work.
Popular aesthetic dentistry procedures include
- Dental hygienists
- White fillings
- Teeth whitening
- Cosmetic bonding
- Teeth bonding
- Cosmetic contouring
- Gum contouring
- Teeth straightening (Fixed braces, Invisalign treatment)
- Porcelain veneers
- Feather Veneers (exclusive to Bespoke Smile)
- Dental implants
- Periodontics
- Endodontics.
Which cosmetic dental practice should you go to?
You’re spoilt for choice for world-class cosmetic dental practitioners in London. But, where should you go? Where do celebrities get their teeth done in London? And what is the most suitable treatment for your goal?
It’s overwhelming, isn’t it? But fear not. We’ve put together a list of the top cosmetic dentists in London to help you find the best dental care.
Our list of the best cosmetic dentists is based on:
- Credentials
- Range of services
- Technology used
- Patient reviews.
The top cosmetic dentists in London
1. Bespoke Smile

Image credit: Courtesy of Bespoke Smile (image sourced from the official Bespoke Smile website)
Bespoke Smile clinic is an award-winning practice that’s been featured in the BBC, ITV, HELLO! magazine and many more top publications. It is currently making waves for its new type of veneers that are exclusive to the practice. ‘The Feather Veneers®’ is an ultra-thin veneer treatment that’s far less invasive than traditional veneers.
The revolutionary technique is taught worldwide at the Bespoke Smile Academy by Dr Sam Jethwa, President of The British Academy of Cosmetic Dentistry. And that’s just one of their services. They have a smile quiz to help you get an idea of suitable treatments before your consultation.
Location: 42 High Street, Marlow, SL7 1AW
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2. Marylebone Smile Clinic

Image credit: Courtesy of Marylebone Smile Clinic (image sourced from the official Marylebone Smile Clinic website)
The Marylebone Smile Clinic is based in the heart of Harley Street, world-renowned for being populated by world-class private medical and cosmetic surgery clinics. It’s accredited by the British Academy of Cosmetic Dentistry – one of the highest accreditation bodies for clinical aesthetic dentistry. They offer veneers, ceramics, dental implants, teeth straightening, composite bonding, gum lifts, contouring and more.
Location: 66 Harley St, London W1G 7HD
3. The London Smile Clinic

Image credit: Courtesy of The London Smile Clinic (image sourced from the official London Smile Clinic website)
The London Smile Clinic has been providing outstanding dental services since 1999. Its range of cosmetic dentistry options has evolved alongside new trends and technology to become a leading name in cosmetic dentistry, too. Many of their services start with a Digital Small Design, so you can get a clear idea of your new smile before treatment begins.
Location: 40-44 Clipstone St, London W1W 5DW
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4. Harley Street Smile Clinic

Image credit: Courtesy of The Harley Street Smile Clinic (image sourced from the official Harley Street Smile Clinic website)
The Harley Street Smile Clinic is another top cosmetic dentistry clinic that’s been on Harley Street for over 30 years. It offers a range of treatments from mini-smile makeovers to porcelain veneers. Unlike most clinics that added cosmetic dentistry services as their dental clinic evolved, Harley Street Smile Clinic specialised in cosmetic treatments from day one.
Location: 128 Harley St, London W1G 7JT
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5. The London Centre of Cosmetic Dentistry

Image credit: Courtesy of The London Centre for Cosmetic Dentistry (image sourced from the official The London Centre for Cosmetic Dentistry website)
London Cosmetic Dentistry is widely known as one of its dentists, Dr Mervyn Druian, was one of the first people to popularise veneers in the UK. They also hold Cosmetic Dentistry Open Days, so you can learn more about the different types of cosmetic dentistry services available.
Location: 93 Haverstock Hill, London NW3 4RL
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6. The Harley Street Dental Group

Image credit: Courtesy of The Harley Street Dental Group (image sourced from the official The Harley Street Dental Group website)
The Harley Street Dental Group is another award-winning cosmetic dentist, based in – you guessed it, Harley Street. Established in 2003, Dr Mark Hughes and his team have been one of the go-to clinics for porcelain veneers and other popular cosmetic treatments since they opened their doors for business.
Location: 139 Harley St, London W1G 6BG
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