#TheNewSexy – The Fearlessly Diverse Campaign by Curvy Kate, introduces 8 powerful female role models, including an Alopecia sufferer, a transgender woman, an amputee and recovered anorexic.
A report by ‘The Fashion Spot’ stated that out of 422 models involved in the largest Spring Summer 2016 campaigns only 21.8% were of colour, 1.4% were above a size 12 and zero transgender models was used.
Challenging social ‘norms’, #TheNewSexy calls for women of all shapes, backgrounds and sizes to be represented in the media and looks to redefine how society views the word ‘sexy’. The company, who since launch have never employed a professional model, choosing to celebrate their customers instead, looked to social media to find the eclectic mix of role models to wear the new boudoir collection.
Former Anorexic and body positive activist, Megan Crabbe who starred in the campaign states:
“I spent a long time believing that feeling confident or sexy was reserved for people with the ‘perfect’ body, and that the rest of us didn’t deserve it. Modelling for Scantilly after beating years of body insecurities was personally empowering and so much fun. This campaign shows anyone with body image issues that we are ALL worthy of confidence, all sizes, all skin colours, all abilities. It’s exactly the kind of diverse representation we need to help us all see our unique beauty a bit more clearly.”
Alopecia Sufferer Therese Hanson Stars of World’s Most Diverse Photoshoot. When asked; What, in your opinion, is #TheNewSexy? Therese says,
The new sexy is freedom to be the person you are with all the things that you yourself would call faults even though they’re not. It’s all about people being able show their differences.
Transgender Woman Stephania Van Cluysen Shuns Haters by Modelling Lingerie in Diversity shoot.
Stephania or ‘Effie’, 21, who was born a male, but now lives her life as a female after undergoing gender reassignment surgery in 2015, took part in the lingerie brand’s boudoir photoshoot to help redefine how society views the word ‘sexy’.
You can read everyones story on the Curvy Kate Blog and here are some photos from this amazing shoot.