He is regarded as an epitome of a near-faultless lyricist, and like other favorites, his delivery and vibe is alluring and seductive, yet gritty and fresh. The momentum surrounding Kendrick Lamar continues to build. Over the last few months ‘Bitch, Don’t Kill My Vibe’ has been generating some serious checks, or as they say cakes for the rapper.

The track is one of many to be taken off his critically-acclaimed debut LP, ‘good kid, m.A.A.d city.’ In the newly released video for ‘Bitch, Don’t Kill My Vibe’, Kendrick turns up to a funeral service all in white. But sadness rapidly turns into happiness with a little help from Juicy J, Schoolboy Q, and comedian Mike Epps.

From champagne popping to alcohol baptism, and plenty of humours poses – the video is a must see as the Compton rap star rinses his soul. As a poster-boy for modern day hip-hop, Kendrick continues to once again set new standards for dopeness. Watch ‘Bitch, Don’t Kill My Vibe’ above.