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Take a look at the UE BOOM, a social music player made to help you play the music you love, out loud. It’s designed to make the most of digital music’s convenience, while making it less of a solitary experience and Flavour Mag got to play around with it at a recent launch party!

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UE BOOM is the first-ever social music player, a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It’s the first stereo speaker to offer 360-degree sound in a battery-powered device, and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant so you can enjoy your music anywhere you go. And it is made for connecting with others. If more friends crash the party, you can wirelessly connect two UE BOOMs together through the free UE BOOM app (available for iOS™ and Android™) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.

After nearly 20 years of working with the most discerning ears in music, Ultimate Ears has set out to help change the way people experience the music they love with its range of critically acclaimed wireless speakers and earphones. UE BOOM is the latest in a series of products for music lovers designed with this ambition in mind.

3“The digital age has changed how we listen to our favourite songs and interact with music,” said Rory Dooley, general manager of Ultimate Ears. “While online music services have made it easier to access your music, it’s remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE BOOM is designed to bring music out into the world.”

In conjunction with the launch of UE Boom, Ultimate Ears has initiated The Social Music Experiment – a light-hearted examination of the effect music has on people in social environments. As part of this effort throughout the summer, Ultimate Ears teamed up with YouTube comedy channel JASH and its noted music expert, Reggie Watts, to produce an original series entitled The Social Music Experiment. The series is available on his channel (http://jash.com/social-music-experiment/) take a look!

UE BOOM available at www.ultimateears.com and Apple stores now, for a suggested retail price of £169.00. 

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